NATIONS ROOF

Built the brand system for Nations Roof, establishing a unified visual identity across its nationwide offices and marketing campaigns. Extended the system to support acquisitions while preserving each company's established identity.

BRAND SYSTEMS · CREATIVE DIRECTION · CAMPAIGNS · ACQUISITION BRANDING

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“Even our more social and digital Marketing savvy competitors can’t compete with the professional, national brand you are elevating us to. Bravo!”

MARIANNA BRYCE, VP MARKETING - NATIONS ROOF

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SELECTED WORK

CREATIVE DIRECTION · CAMPAIGNS · BRAND DESIGN

STARBUCKS — CREATIVE DIRECTION · UX/UI DESIGN · INTERACTIVE LEARNING

Led the creative direction and design of a mobile game series that transformed barista training into interactive, two-minute learning experiences.

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PERFORMYARD — CREATIVE DIRECTION · CAMPAIGN DESIGN · DIGITAL ADVERTISING

Developed a multi-concept social advertising campaign that uses bold typography, playful imagery, and visual metaphors to highlight the challenges of employee onboarding.

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HEALTH MART — ENVIRONMENTAL DESIGN · BRAND SYSTEMS · CREATIVE DIRECTION

Developed a modular storefront graphics system that strengthened brand recognition across hundreds of independently owned pharmacies while accommodating the needs of individual locations.

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MOBILE APP — UX/UI DESIGN · DESIGN SYSTEMS · PRODUCT DESIGN

Developed a scalable mobile app design system with reusable components and consistent interaction patterns, bringing greater cohesion to the user experience while working within existing technical constraints.

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HARVIS — BRAND IDENTITY · WEB DESIGN · CREATIVE DIRECTION

Developed a brand identity and responsive website for Harvis, establishing a distinct visual presence and carrying it consistently across digital and marketing communications.

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